You can use the following 'Parking Space → Rent/Vacancy' strategy to directly guide property selection and listing:
1) First identify your target tenants, then decide on parking space requirements
- Corporate white-collar workers (commuting + stability): At least 1 fixed parking space; prioritize access routes and security.
- Families/expatriate management: Prefer 2 fixed parking spaces (non-tandem is better); visitor parking and weekend parking experience are crucial.
- Students/car-free individuals: Parking is not a core concern, but confirm if the 'proportion of car-free tenants' is sufficient to support the rental depth of the property.
2) In listing descriptions, present parking as a 'product feature,' not just a phrase like 'with car park'
Suggested wording (can be directly applied):
- '1 assigned covered car park (Lot No. XXX), near lift lobby'
- '2 assigned car parks (non-tandem), suitable for family/expat'
- 'Tandem 2-car park (requires tandem parking) — best for 2 cars with flexible schedule'
- 'Visitor parking available (subject to management rules)'
3) Lease clause recommendations (to reduce disputes)
- For fixed parking spaces: Specify the parking space number/location/whether it's covered/whether it can accommodate an SUV.
- For management-allocated parking: State 'subject to management rules,' and include in the handover list the parking application process, sticker/access card procedures, and violation penalty rules.
- Clarify visitor parking: Whether there are time limits, registration requirements, or fees.
4) 'Parking inspection checklist' during property viewings (recommend standardizing for your team)
- Parking space dimensions: Can it fit large SUVs/MPVs? Are there restrictions on opening doors on both sides?
- Access routes: Distance from the parking space to the elevator lobby, nighttime lighting, blind spots in surveillance.
- Entry/exit experience: Steepness of ramps, turning radius, frequency of congestion or queues.
- Visitor parking: Quantity, distribution, weekend availability.
- Enforcement: Strictness of security, common occurrences of illegal parking/space occupation (this greatly affects reputation).
5) Treat parking spaces as 'sellable value-added items'
- For tenants with cars: You are selling 'certainty.'
- For tenants without cars: You can use 'parking space for discount' to reduce vacancy periods (e.g., lower rent without parking; higher rent with parking).
The purpose of this method is to transform 'parking configuration' from 'something to glance at when buying a property' into a core variable that you can quantify, price, and include in delivery standards.